Comprehensive digital transformation solutions for transportation and logistics businesses

Useful information was shared at the webinar "Digital transformation of the transportation and logistics industry" organized by CMC Technology and Solutions Co., Ltd. (CMC TS) and Salesforce on 25 August.

The webinar provided a comprehensive view of the challenges faced by Vietnamese transportation and logistics businesses in the pandemic, as well as the roadmap of applying technology solutions to recover, adapt and break through after that.

In 2020, as the pandemic started, transportation and logistics businesses around the world faced difficulties as their supply chains were disrupted. In 2021, while the global transportation and supply chain market is gradually recovering, in Vietnam, the pandemic situation has worsened, causing transportation and logistics activities to be severely affected.

The online seminar is held on Webex platform and attracts nearly 200 participants.

Transportation and logistics industry is under great pressure in the pandemic

In the face of this difficulty, Mr. Luong Tuan Thanh - Chief Technology Officer of CMC Corporation and CMC TS gave an example of how e-commerce businesses such as Amazon in the US or Tiki and Shopee in Vietnam have responded, and emphasized: “E-commerce companies have built outstanding logistics capabilities through technology and customer centricity. Their user interaction activities are automated through mobile and omnichannel systems to reduce time. Transportation and logistics businesses can learn this from the e-commerce industry.”

Salesforce platform meets digital transformation needs

According to IDC, Salesforce is the world's leading CRM platform. The Salesforce Customer360 platform comprehensively and effectively meets the digital transformation requirements of Transportation and Logistics businesses thanks to pre-designed templates for the industry's specific characteristics based on the most typical projects.

Mr. Le Nguyen Vu - Salesforce's Sales Director of Transportation - Logistics said: “Salesforce Platform has many features and solutions for sales, marketing, customer service, partner development, training, etc., and is built on a single platform.”

To ensure customers get the best out of the platform for their business, Salesforce has a Customer Success team. “In addition, companies like CMC TS who possess insight of the industry and customers to advise and deploy solutions are the extended arm of Salesforce in Vietnam market" - said Mr. Vu. Service Cloud and Salesforce Communities help provide comprehensive, 360o information of customer and create real-time service dashboard, thus help provide customer service in a quick manner and timely support when problems arise. Salesforce also helps businesses create personalized experiences for customers and helps sales and marketing teams carry out effective omnichannel outreach campaigns.

Salesforce Customer 360 Platform for Transportation and Logistics industry. Source: Salesforce.

A comprehensive digital transformation roadmap for businesses

With nearly 30 years of experience in providing total technology solutions for organizations and businesses in Vietnam, CMC TS offers a comprehensive set of digital transformation solutions to customers. During the Covid-19 pandemic, these solutions of CMC TS are also adjusted to match the "new normal" state, helping businesses reduce risks, maintain and expand business operations, and ensure financial stability and safe conditions for employees, partners and customers to work from home.

CMC's set of solutions includes: Customer and employee experience when working remotely; Automation and process management; Flexible and stable digital platform; Automated security solution to reduce the risk of attacks for businesses.

Currently, CMC TS has two Security Operations Centers (SOC) in Hanoi and Ho Chi Minh City where artificial intelligence and automation technology are integrated and operated based on the most advanced technologies from IBM and Samsung SDS.

Mr. Luong Tuan Thanh - Chief Technology Officer of CMC Corporation

“Deploying technology solutions only determines 50% of success, the remaining 50% comes from those who run and use technology to turn digital transformation solutions into real competitive value for businesses! " - concluded Mr. Thanh. At the end of the seminar, Mr. Luong Tuan Thanh emphasized that, for state transportation and logistics businesses with large resources and wide networks to break through and do better than what they have achieved, it is necessary to change the mindset and to be willing to take risks in order to test out new technologies, such as robot application and automation to provide high quality services to customers.